Formed in 2013, New York City Football Club are part of the City Football Group family alongside the likes of Manchester City and Mumbai City FC. NYCFC play their home games at the Yankee Stadium, perhaps the most iconic sports venue of them all, and the club have quickly become a key player in the most sports-driven city on the planet.

Eleven’s partnership with New York City FC represents an important milestone in our story as our first foray into the American sports market. NYCFC is already well known for its outstanding work in the community, and our shared values mean no one is better-placed than us to deliver a world-class community-driven sports partnership programme.

In one of the most competitive sporting landscapes in the world, NYCFC see their work in the community as absolutely vital to growing their fanbase, introducing new fans to soccer and, most importantly, giving back to the local area. This has been especially true during the pandemic, with local businesses devastated by its effects and in dire need of support.

Eleven’s proven business model, already a huge success in the UK, transferred seamlessly to Major League Soccer, bridging the gap between sporting rights-holders and local businesses. Aligning them with a world-class sports team, the MLS and the famous Yankee Stadium, we give New York businesses a hattrick of opportunities to hit a new and highly engaged audience and rapidly grow their brands.

We are also delighted to have our own brand on NYCFC’s academy jersey. The academy has strong links with local communities across New York and plays an integral role at NYCFC. Several players have already broken through to the first team, and Eleven is proud to be able to contribute to the club’s academy mission.

Matt Cairns, CEO & Founder: “We always believed our model would be a great fit for American rights-holders. Launching into the US was only a matter of time, but we needed the right partner. NYCFC are a huge name in American sport. They’re also part of one of the biggest football groups in the world and they play home games at one of the most iconic stadiums in the world. So the profile was ideal for us, but more than this, they’re the epitome of a community focused club, which made them the perfect fit. We are incredibly proud to call New York City Football Club our inaugural US partner.”

Matt Goodman, CCO & COO, New York City Football Club: “For us to work closely with an already well-established brand like Eleven, operating across the Premier League and across global football, lends tremendous credibility to NYCFC. Their history, coupled with an emphasis on community, is the most unique part about how Eleven operates. That’s the part that for us is the most exciting.”