WHO THEY ARE
Well-known throughout London and south-east England, Elite is a specialist in the commercial window, door, and security industry. It provides one solution for all security needs, from window shutters to CCTV. Elite straddles both large jobs for high-end customers and important jobs for the local community: from theatres, universities and banks, to security services for smaller businesses.
Eleven’s London Stadium community-driven partner programme brings Elite significant exposure to over 60,000 West Ham United fans at every home game. The partner programme engages Elite’s brand with a strong and captive Premier League audience.
Thanks to our long-term partnership strategy, Elite’s brand and digital objectives were not only met but surpassed, and enabled the company to grow exponentially. It was the perfect synergy of sport, technology and community.
The project started at the iconic London Stadium, but we are proud to say the partnership has grown along with Elite’s business. We have helped Elite reach and engage with supporters and partners of Crystal Palace in the Premier League, as well as Saracens, one of rugby union’s most famous and successful clubs.
WHAT THEY SAY
“It’s been a massive benefit to our business. We’re not looking at getting thousands of new customers through the door, we’re looking at getting the top people through the door. It’s a branding thing, and our brand has grown substantially.” Ben McCayna, Managing Director