dodio Signs as Sunderland AFC Associate Partner

dodio Signs as Sunderland AFC Associate Partner


Sunderland based full-service marketing agency, dodio (The Do Studio), has announced an agreement to become a Sunderland AFC Associate Partner.  

The agreement will see dodio promote its services to businesses in the region via a stadium-wide digital platform, which includes high impact perimeter LED displays, as well as a network of digital channels designed to reach fans at every stage of the matchday.  

dodio provides full-service marketing solutions to small and medium sized businesses, working in partnership to solve their problems through strategic marketing, web design and branding.  

Senga Kean, Marketing Director at dodio explains, 

“We’re more than a marketing agency. We think of ourselves as an extension of our clients’ organisation. Every business is unique and faces different challenges, which is why we don’t believe in ‘off the shelf’ solutions. We develop marketing strategies driven by the specific objectives of each client, building trust to achieve long-term goals.” 

“We have a strong track record of supporting the development and growth of SMEs and start-ups in the region, from helping them to obtain funding, to developing their brand identity, web presence and marketing strategy. Ultimately, our success is defined by the success of our clients, and that is reflected in the fact we have long-term relationships with many of our customers, helping them to grow over time.  

Explaining why dodio has become a Sunderland AFC Associate Partner, Senga added,  

“Football is a great unifier, bringing together fans from all walks of life, many of whom will face challenges with their businesses, which dodio can solve. The Associate Partnership programme is a fantastic platform for us to reach out to our audience, as it’s incredibly visible in the city and also offers great corporate hospitality opportunities for us to engage with clients.” 

The Sunderland AFC Associate Partner Programme is operated by Eleven Sports Media, who have worked closely with the club to develop a platform designed to help SMEs in the region use the power of live sport to reach their audiences. Speaking of the partnership with dodio, Eleven Sports Media’s Jordan Wilson commented,  

“The Associate Programme at Sunderland AFC is more than a sponsorship platform. It is designed to bring value to both businesses and fans, by providing a channel through which the two can come together. dodio are experts at what they do and have huge experience in marketing solutions, which can offer real value to many fans who are involved in managing a business. We’re delighted to welcome them as an Associate Partner and look forward to working together to help businesses in the region to grow.” 

Related news

dodio Signs as Sunderland AFC Associate Partner
Introducing Our New Partnerships Director - Ben Tunnell
Toolstop Builds Celtic Football Club Community Partnership
Norwich City FC Launch New Community Partnership Programme for Regional Businesses