Integrated security systems specialist, DSSL Group has agreed a deal with sports-rights specialist, Eleven Sports Media to join the London Stadium Associate Partnership on a multi-year deal.

The iconic London Stadium is a 62,000-capacity venue. The Associate Partner programme offers branding opportunities across the high impact Mid-Tier LED; Eleven’s award-winning StadiumTV platform found in the concourse and hospitality areas; and the unique, giant, external digital wrap, which provides an attention-grabbing visual for supporters approaching the stadium on Premier League matchdays.

DSSL will have the added chance to connect with fellow like-minded companies, who are also members of the Associate Partnership, through Eleven’s invitation-only VIP partner events.

The Associate Partnership with the London Stadium gives DSSL great credibility with current and future clients. It indicates that the company is growing and that it is likely to offer a superior service than that of its competitors. With the company based in the heart of London, it is delighted to have its logo on display at this venue.

Aaron Stephens, managing director of DSSL Group comments: “Our key clients are mostly made up of London councils, so this is a perfect venue to show off our branding. We’ve invested in the Associate Partnership to celebrate the growth of our family business, which is set to hit an increased turnover of £10 million in March 2024. Our company has grown from 24 members of staff to 74 over the last three years and this is a great way to shout about our wins.”

DSSL Group has a well-qualified engineering workforce, with considerable expertise in integration of CCTV, access control (wireless, fibre and hard wired) and perimeter protection systems gained with various organisations. The company brings a new dimension to total security solutions. The Group offers a competitive service in terms of installation, project management and maintenance of CCTV, access control and perimeter protection systems.

The Group provides expertise and ‘best of breed’ products and software solutions to deliver systems tailored for the individual customer. It boasts an understanding of its customers’ needs and offers a product and service that can adapt to accommodate customer growth.

Operating nationwide, DSSL Group is a leader in public space CCTV and the oil and gas CCTV sector. It has a reactive and installation department for door entry systems, lifeline, and automatic doors and barriers. The company’s customers include local authorities, hospitality companies, data centres and large corporates.

To find out more about DSSL Group’s integrated security systems solutions, visit

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