Eleven Sports Media unveils new branding in the next evolutionary phase of the business.
After weathering the financial storm caused by the COVID-19 pandemic, sporting rights-holders are now seizing opportunities to not only rebuild their own revenues but engage and support their local business communities through the delivery of community partner programmes. We are tremendously proud to have played a pivotal part in this movement in the UK.
To celebrate our business going international following the announcement of our partnership with New York City Football Club, we are excited to launch the new Eleven brand. We feel our new look is more befitting of our reputation within the sports industry and more representative of our values.
A more modern, digital, and simplified look and feel has been brought to the Eleven roundel and applied across all our online assets, including new UK and US websites. The new branding will be proudly worn across our partners’ men’s and women’s shirts and training jerseys, including Celtic and New York City FC.
Football fans, brands and rights-holders will see the new branding rolled out across our award-winning fan engagement platforms, StadiumTV, StatTV and StatZone from this match week.
Matt Cairns, Eleven’s CEO & Founder, thanked everyone who has been apart of the Eleven journey: “We are tremendously grateful for the support of all our partnered rights-holders and loyal community partners. We have worked tirelessly over the past 13 years to bridge the gap between clubs’ commercial teams and their local business communities. Following the pandemic this has never been more important. Sport, technology, and community are at the heart of everything we do and central to the exciting next chapter of our business.”
Ben Tunnell, Director of Partnerships, added: “We’re continuing to invest into the best people, systems, products and services that will serve the needs of our partners and brands, delivering unrivalled value to all. There’s a sizeable shift in the world of commercial in sport, and the pandemic has encouraged everyone to support their local business community. We’re very proud to be a part of that focus, connecting clubs to communities.”
We will be releasing details of a series of exciting partnership announcements over the coming months and we thank all of our partners for their continued support.