Football Advertisement

PITCHSIDE FOOTBALL ADVERTISEMENT BOARDS

Brands have been advertising at football grounds and using the power of sport to promote their products and services to the masses, for more than 100 years.

The first pitchside football advertisement ever seen was at the 1966 World Cup. The first football shirt advert was in 1976 when Southern League Kettering Town became the first British club to ever show a brand name on their shirts. Football marketing has come on leaps and bounds since the early pioneers, and Eleven Sports Media are leading that journey.

Pitchside Football Advertising Boards
Advertising at Football Grounds

Advertising at Football Grounds

Major companies were quick to see the benefits of associating themselves with sports clubs. Football marketing and advertising at football grounds have since been used to reach maximum brand exposure, positioning logos at strategic points within the stadium. It wasn’t until the birth of televised football matches in the 1960s that pitchside advertising first began.

Pitchside advertising remained relatively static until the turn of the millennium. West Ham United was the first-ever club to implement a digital LED pitchside advertising system. Initially banned by the Football Association, Bolton Wanderers and Derby County both lobbied the authorities for football advertisements on shirts to be allowed. The first football advertisement on a big club shirt is regarded to be when Hitachi featured across Liverpool’s shirt in 1978.

Football Marketing

In addition to traditional pitchside advertising, Eleven’s partners also appear on StadiumTV, StatZone, helping to bring your brand to life while receiving maximum reach and attention. We can take your marketing messages beyond the stadium with our bespoke social media branded content posts in partnership with Premier League and Championship clubs. Our innovative fan engagement platforms have seen thousands of local, regional and national brands advertising at football grounds for more than ten years.

Football Marketing