Quality catering disposables supplier, Herald has reported increasing sales across its popular hot cup range. With a wide choice of cups, including single and double wall, white paper cups; kraft and black ripple wall cups; and double wall, compostable, aqueous cups, the supplier aims to cater to meet all needs.

Herald’s cups come with lids to fit and in a variety of sizes to accommodate various hot drinks, from espressos to medium cappucinos and large lattes. The cross-section of choice means that Herald’s customers can take a budget-conscious approach, mindful of what their own customers can afford amid the cost of living crisis.

Managing director of Herald, Yogesh Patel explains: “We’re aware that our customers are being squeezed at the moment and proft margins are tight. We’re keeping our prices competitive by offering the maximum choice. It gives people the opportunity to change the weight and thickness of their cups, which will impact positively on their margins, without having to change the quality of the consumable content.

“Herald can be relied on for quality, which automatically gives our customers a margin to opt for a double wall rather than a ripple cup or a single wall rather than a double wall, depending on the intended useage.”

Herald recently created extra warehouse space to increase the amount of hot cups and lids it holds. By storing more product, the company can guarantee early delivery and a fast turnaround, keeping existing customers happy and attracting new business.

For further information on Herald and its products, log on to www.heraldplastic.com or call 0208 507 7900 to order a copy of the latest catalogue.