Revolutionary UK property developer, HJ Collection has signed a multi-year deal with sports right specialists, Eleven Sports Media to join the London Stadium Associate Partner programme.

The programme will help HJ Collection to connect with its local community via the power of sport, and its platform, to communicate its services to a widespread audience.

With Eleven Sports Media’s fan engagement platforms, across the hospitality, concourse and outside areas of the London Stadium, HJ Collection will have the opportunity to connect with global Premier League television audiences and supporters within the 62,000 capacity venue on every matchday.

HJ Collection CEO, Reece Mennie, who was recently named in Forbes Monaco’s 40 Under 40 List, discusses the importance of the business joining the London Stadium Associate Partnership: “Becoming an Associate Partner of London Stadium is not only representative of our growth, as we stand with leading partners like Walkers and Coca-Cola, but it showcases our support for the London community. I am incredibly excited about this partnership and look forward to working with the team over the months and years to come.

“One of the key reasons we joined the London Stadium Associate Partnership is because HJ Collection has grown significantly over the years and we have reached a point in our scaling where we can broaden our partnerships with like-minded companies and institutions around the country.

“This partnership is representative of our recent and ongoing growth and has been highlighted as one of the best ways to promote our company. Partnering and building a strong relationship with the London Stadium yields many potential benefits for HJ Collection, including increased brand awareness and growth potential through active engagement”.

Established in 2019, HJ Collection is a national developer with a proven track record in converting commercial buildings to residential stock throughout the UK; particularly in regions where there is a current housing shortage. The Central London-based company has developed a reputation for delivering quality and well-researched property investment opportunities to its clients, working to the mantra, ‘here for you today to elevate tomorrow’.

With a unique business model, HJ takes pride in acquiring and building on sites where it can provide its investors with maximum yields and above-average returns. The company aims to help to overcome the hardship the UK has experienced and develop desirable, affordable living spaces in strategic locations across the country. This is thanks to the financial management experience and specialist property industry knowledge of its senior leadership team and its unique approach to building the HJ Collection profile. The team will continue to utilise various tools, such as permitted development rights.

HJ recently announced its successful completion of multiple projects, delivering over £10million in return to its investors.

The HJ Collection team adds the London Stadium Associate Partnership to its sports partnerships portfolio, which includes the sponsorships of WBO European Junior-Lightweight title holder, Archie Sharp and former WBC Flyweight World Champion, Charlie Edwards.

To find out more about HJ Collection’s recent projects and how it has become a dominating developer, with a rooted purpose to contributing to easing the housing shortage through greener purposes, visit: or follow HJ on social media:

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