J and K Training Celebrate Middlesbrough FC Regional Partnership

J and K Training Celebrate Middlesbrough FC Regional Partnership


Local training company learning the benefits of football sponsorship

J and K Training has built upon its relationship with the Tees Valley region by becoming a Middlesbrough FC Regional partner. The educational training company see their name reach thousands of local people at the Riverside Stadium through its involvement in football sponsorship.

Specialising in delivering functional skills English and Maths qualifications, J and K Training was started by Managing Director Ann Johnson and former Director Paul Kelly in 2008, having both spotted a gap in the education sector.

Running learning centres throughout the North East, Ann Johnson outlined what helps separate the business from other providers:

“We offer GCSE-equivalent qualifications, with a 93% pass rate, and work closely with job centres throughout the region. Our courses are run throughout the year, with the flexibility to offer one-on-one sessions and online classes, as well as in a classroom environment,” Johnson continued.

“The majority of our work comes from job centre referrals, though we do also get self-referrals, too. Our students tend to be people who have failed their GCSEs or need the qualifications in their new job. These qualifications are becoming more and more recognised by employers, who always view Maths and English as a priority.”

The Middlesbrough FC Regional Partnership stems from an agreement between Eleven Sports Media and the Football Club. Becoming a Middlesbrough FC Business Partner, J and K Training aims to raise its local profile through its association with the Football Club. The company’s branding appears on pitch and crowd-facing digital LED boards at the Riverside Stadium, as well as StatTV and StadiumTV screens within the concourses, engaging with supporters throughout every matchday.

Reaching beyond the 20,000 matchday supporters at the Riverside, J and K Training also features on StatTracker social media content, which is shared to the Football Club’s official social channels. Additionally, the company is invited to exclusive Business Partner events, enabling the training company to network with like-minded local businesses.

“The partnership is impressive. It makes us feel proud and it helps us stand out. The pictures and videos of our logo at the games really help our social media posts reach more people and gets our name out to a new audience,” Ann Johnson said.

“The aim of the partnership was to raise our profile in the Tees Valley and being a Middlesbrough FC Regional Partner has certainly helped do that.”

Having recently had its funding confirmed by the Tees Valley Combined Authority, being a Middlesbrough FC Regional Partner helps J and K Training showcase its commitment to the region, Ann Johnson explained:

“The majority of our students are from within Tees Valley and that’s where we want to continue working, in the long-term. We saw becoming linked with Middlesbrough FC as an ideal way to raise our profile, rather than simply posting a load of leaflets through people’s doors. They’ll be a lot of people going to the games and some of them might want to upskill with their Maths and English.

“It’s just helping to get our name out there in the local area.  The association that comes with being linked to Middlesbrough Football Club helps us show that we’re a trusted, successful business.”

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