Essex-based estate and property management company, Griffin Residential Group, has signed a three-year-deal to become a London Stadium Associate Partner in association with Eleven Sports Media.

Griffin Residential Group offers specialised services in all areas of property sales, lettings, and property management, including financial services, land and new homes, and block management.

With the intention of promoting its brand and property services, the agreement will help connect Griffin to a worldwide television audience as well as spectators within the 60,000-capacity arena.

The company will benefit from Eleven Sports Media’s powerful digital fan engagement platforms, integrated throughout the hospitality, concourse, and outside areas of the London Stadium. Off the field, Griffin Residential Group will also utilise Eleven’s fan engaging StatZone content, which will align their brand alongside graphics-led match stats to promote their services to audiences via social media channels.

As well as promoting its core message of prioritising customer service, Griffin plans to use the Associate Partnership to communicate the valuable benefits that they provide.

Griffin Residential Group has established itself as Thurrock’s largest independent agent, offering photography, 360 virtual tours, premium listings across major platforms, as well as an onward negotiating service, professional accompanied viewings, and targeted social media advertising.

Established 15 years ago, Griffin’s managing director, Alan Webb, explained more about the London Stadium Associate Partnership,

“Ever since founding Griffin in 2004, the company has had a strong standing with the local community and the surrounding areas. Our aim is to expand the brand through our franchisees, building on the the same core values and customer experience that has been the backbone of our success.”

As well as having expertise in dealing with first time buyers, those moving up the property ladder, and homeowners seeking expert guidance throughout their sale, Griffin offers property investment advice and a guiding hand for those searching for a dream home in the Mediterranean.

As a London Stadium Associate Partner, the property services company will will appear on high impact mid-tier LED, an attention-grabbing external LED stadium wrap, and will also feature on Eleven’s fan engagement platform, StadiumTV, which uses powerful live content to engage with audiences throughout the stadium.

As an Associate Partner, Griffin Residential Group will have scope to extend its relationships with local businesses through a number of partner events, which provide valuable networking opportunities during the footballing season.

Providing further scope to extend its network and seek new opportunities, Griffin will utilise the Eleven Connect service, which provides a 24/7 virtual networking platform to empower Associate Partners to connect with one another.