Eleven Sports Media is proud to have partnered with Peterborough United Football Club in developing a new long-term community-driven partner programme and supporting Peterborough United Women as training wear sponsors.
The Associate Partner programme opened exclusively to local businesses during the 2021-22 campaign and has been a terrific success, awarding businesses across the town and Cambridgeshire the opportunity to align their brands with the Posh and its passionate fanbase as they prepare for a 2022-23 League One promotion push.
Eleven’s industry leading technology powers the Associate Partner programme. Peterborough’s Weston Homes Stadium hosts Eleven’s fan-engagement platforms, StadiumTV and StatTV, enhancing the matchday experience through bespoke content including news, social media feeds, and Opta-powered stats. Peterborough’s social channels now also benefit from Eleven’s StatZone content, keeping fans informed and entertained all over the country.
Through the partnership, Eleven also proudly sponsors the training wear of Peterborough United Women, who play in the FA Women’s National League. Our sponsorship showcases Eleven’s support for the development of the women’s game in Peterborough and beyond.
Peterborough United are firmly committed to supporting its local community, particularly following the effects felt by businesses throughout the pandemic. The Associate Partner programme deepens the club’s ties with the community, providing local brands with a unique platform for growth.
Matt Cairns, Eleven’s CEO and Founder: “We’re excited to add Peterborough United to our portfolio of partners. The club has a long-storied history and plays a key role in supporting its local communities. We are very happy to be afforded the role of helping further connect the club to its local business community, as well as helping to enhance the matchday experience for attending supporters.
Peterborough United Commercial Manager Alex Harris said: “We are delighted to welcome Eleven Sports Media to the Peterborough United family and are excited about the partnership. The Women’s team are making great strides under the guidance of General Manager Bobby Copping and the management team and this partnership is a perfect fit.”