Eleven Sports Media and Queens Park Rangers have joined forces to support the development of QPR Women and to drive the growth of local businesses across West London.
Eleven, global leaders in developing and executing community-driven sports partnerships, become QPR Women’s official Training Wear Partner. The partnership will see Eleven’s branding across QPR Women’s training kit, and will support the team’s progress on the pitch and off the pitch in the local community.
The partnership between QPR and Eleven will also open the door for local SMEs to leverage the power of sport through the Associate Partner Programme. Small and medium businesses across West London and further afield will join an exclusive network of like-minded companies, and take advantage of the many unprecedented opportunities the Associate Partner Programme delivers.
From tailored branding opportunities to matchday hospitality, Associate Partners will enter a world of brand exposure previously only enjoyed by major nationwide businesses.
Associate Partner branding will be seen throughout Loftus Road on matchdays, displayed on pitch side LEDs and Eleven’s fan engagement platforms throughout the concourses and hospitality areas. QPR’s fanbase is well known as one of London’s most passionate, and Associate Partners will have a direct reach to this large, engaged audience.
Eleven’s platforms will deliver a deeper matchday experience at Loftus Road. StatTV and StadiumTV will deliver live in-house content, social feeds, and real-time Opta-powered stats on in-stadium TVs on matchdays, keeping fans entertained pre-match, at half-time, and throughout the game.
Brand exposure doesn’t happen only on matchdays. On the Club’s official social media channels through bespoke stat-based content and on qpr.co.uk, Associate Partners will have the opportunity to promote their products, services, and solutions.
Neil Sayer of QPR, said: “Our partnership with Eleven ticks a lot of really important boxes for this Football Club. Building up QPR Women is a priority, and the partnership with Eleven will play an essential role in that.
“This Club has always had incredibly strong ties with its local community, and the Associate Partner Programme further enhances that. It’s a tough time for businesses out there right now, and it’s absolutely the right thing to do to give them a firm helping hand and support their growth. We look forward to working with new businesses from the community and helping them meet their objectives
“Getting their brand in front of 18,000 fans at Loftus Road, and being able to connect with other SMEs from the area, is such an exciting opportunity for any business, and there is no one better in port at delivering these partnerships than Eleven.”
Lucy Chambers, Head of Partnerships at Eleven, says: “It is an honour to become QPR Women’s Training Wear Partner. One of our key objectives as a business is to help develop the Women’s game across the UK, and we are absolutely thrilled to be supporting QPR Women.
“QPR Women already do fantastic work in the local area, and that really sums up how much community means to this great Football Club. We’re delighted to be working with local businesses across West London to take advantage of being on the doorstep of one of English football’s most famous clubs.”