Sheffield-based RLX Construction is the first business to become a Sheffield United Associate Partner. The historic deal, with sports rights specialist, Eleven Sports Media, will propel the refurbishment specialist forward, enabling it to engage with a wider potential customer base and to raise its profile in the community.

RLX will be given access to a full range of marketing prospects across multiple fan engagement platforms. The main contractor will benefit from its branding being displayed around Sheffield United’s stadium and across Eleven’s award-winning assets, StadiumTV and StatTV. RLX will also have the chance to expand its digital reach as its branding will feature on Eleven’s online StatZone content and on match-led social media posts, via platforms including Facebook and Twitter.

Director at RLX Construction, Ryan Spencer considers the deal as a step forward for the company: “We see the Associate Partnership as an opportunity to put our brand front and centre while supporting our club and standing alongside other affiliated companies as they come on board. It’s an honour to lay claim to being the first signing. Most of the team at RLX are lifelong Sheffield United fans and we’re all excited to see the name RLX Construction inside the stadium.”

RLX Construction is a principal contractor, operating in the commercial, healthcare, education, hospitality, and retail sectors across Yorkshire. It specialises in fit out and refurbishment, working with a dedicated team of project managers and skilled tradespeople to ensure the highest quality across a full range of projects. The company prides itself on its outstanding delivery record having secured a reputation for always delivering on time and within budget.

Fully accredited, RLX adheres to three core values – trust, commitment, and teamwork – to underpin all its work. It has developed close working relationships with Sheffield Teaching Hospitals, Sheffield Children’s Hospital and Sheffield City Council and is currently working across several refurbishment projects in South Yorkshire.

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