Specialist forklift supplier, Rollrite has entered a Birmingham City Community Partnership to support its emerging profile in the West Midlands and elevate its brand.

The deal, brokered by sports rights specialist, Eleven Sports Media, enables Rollrite to connect with supporters at every stage of the matchday, utilising powerful fan engagement platforms and digital displays, including the Pitch-Facing LED and Big Screen installed around the stadium to create the highest impact.

Other branding opportunities will also be made available to the company through Eleven’s award-winning StadiumTV and StatTV, a dedicated Club channel for fans, to engage supporters on arrival. Alongside these channels, Rollrite’s branding will also appear on Eleven’s online StatZone content and on match-led social media posts, via platforms including Facebook and Twitter. The forklift company and dealer of Feeler UK will also attend exclusive, invitation-only, networking events, which provide a platform for like-minded businesses to help each other grow.

One of the leading independent providers of forklifts in the Midlands for over thirty years, operating from Birmingham to Manchester, Rollrite is renowned for its provision of high quality, new, used, and refurbished forklift trucks. Managing Director of Rollrite, Laura Harden believes that the Community Partnership will introduce the company to a wider audience: “We’re delighted to become a Birmingham City Community Partner, not least because it will dramatically raise our profile. It also reflects our commitment to the locale and the team’s passion for sport in the community.”

With forklifts that are cost-effective for the customer and easy to maintain, it’s no surprise that Rollrite is the supplier of choice for those requiring lifting equipment. The company looks after all West Midlands’ travel depots, supporting buses in the Midlands. It also offers in-house training for new forklift drivers and those wanting to refresh their certification across a full range of lifting equipment.

For further information on Rollrite Ltd, call 0121 359 4387 or visit https://www.rollrite.ltd/

Press enquiries, please contact: Liz Taylor[email protected]


  • Eleven Sports Media operates Community Partnership programmes at Premier League, Championship, MLS, NFL, NBA, NHLS and Cinch Premiership clubs, utilising innovative technology-driven content platforms to help regional businesses engage with fans. Eleven’s fan engagement platforms, StadiumTV and StatZone can be found at more than 50 sports venues in the UK and overseas.

For more information, please visit www.eleven.tv


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