IT and technical headhunting specialists, Shaw Daniels Solutions has agreed a multi-year deal with sports rights specialists Eleven Sports Media to join the Crystal Palace Associate Partnership programme.

The programme, designed to provide local businesses with a voice in the sports industry, will give Shaw Daniels Solutions the platform to communicate its service offering to a widespread audience.

SDS will connect with global premier league television audiences and supporters within the 25,000- seater stadium, with its branding displayed on the high impact Pitch-Facing LED and Crowd-Facing LED. The branding will also be visible across Eleven Sports Media’s award-winning fan engagement platforms situated in the stadium’s concourse and hospitality areas.

SDS specialises in placing senior personnel, from entry level through to C-suite and director level, across the UK and Europe. Its team of experts aim to help develop organisations focused on Cloud and IT infrastructure, web and software engineering and cyber security. Building successful teams requires the right mix of skills, experience, and cultural fit. SDS works with a network of top talent using a process that’s tailored to meet each specific need. This personalised approach sets it apart from its competitors. By providing high calibre candidates who will fit perfectly into a new environment or organisation, the recruitment experts’ aim is to transform the performance of a business for its clients.

SDS cover the entire IT function of a company, reaching across numerous sectors and locations. It is committed to supporting the communities it operates in which is why the company has joined the Crystal Palace Associate Partnership. Daniel Weeks, CEO, and founder of Shaw Daniels Solutions comments: “I lived in the local area for several years and grew up watching Crystal Palace, week in week out. My son now supports the club, along with most of my family. I have seen first-hand the amount of support Crystal Palace gives to the community and what it means to the people of South London. SDS aligns itself with the club’s morals and values.”

“From a branding perspective, the Partnership is a great opportunity to get our name out there and we hope to use it to strike up conversations with many potential clients across the EU where there is a great, shared passion for football.”

SDS is also continuing to make a difference to its local community with the team taking part in the South London 10K Tough Mudder, raising over £3,000 for Children with Cancer UK. Its mission to give back to others includes food bank collections, volunteer days with The Trussell Trust and local churches, as well as supporting The Project Planet, with donations to continue to fight against plastic pollution across the world.

The news of the Associate Partnership is an added extra bonus, reflecting the continued growth of the business, with SDS recently announcing investment in a new office HQ in Farnborough.

The business continues to grow annually and SDS is always on the lookout for talented individuals who want to pursue a career in recruitment. It has the tools and experience to train people from the bottom up and is committed to investing in its employees’ growth to help achieve continued success as an organisation.

To learn more about how SDS is helping companies to scale and grow their technology teams, visit: and follow on social media for any business updates.

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