Sports Advertising

Sports Advertising

The evolution of sports advertising began more than 150 years ago. Cigarette cards would promote products, associating brands with famous sports stars and teams of the day.

Today, sports advertising is used to capture the hearts and minds of consumers at every touchpoint. Eleven position brands right in the centre of the action, creating extensive media exposure. In traditional brand marketing, reaching disengaged and uninterested audience members is often a problem that needs tackling. Advertising at sports grounds allows brands to target passionate and loyal fans. Sports marketing can be present wherever fans congregate – within sports venues, through shirt sponsorship, on TV and across digital and social media.

Eleven Sports Media have been advertising at sports grounds since 2009, showcasing sports marketing campaigns on both static and digital LED pitchside advertising boards.

Sports Advertising Agency

Concourse Advertising

Through Eleven’s award-winning fan engagement and concourse advertising platforms, StadiumTV and StatZone, brand awareness and activation have risen to new levels. Concourse advertising is one of the most effective ways to reach dedicated sports fans. We can secure brand exposure in a range of locations throughout the stadium, capturing the attention of supporters while queueing for pre-match or half-time refreshments.

The highly evolved end-to-end and fully integrated partner programme that Eleven Sports Media offers has revolutionised the UK sports marketing landscape. Sports advertising can be seen by thousands of matchday supporters, making it possible to build stronger than ever connections between fans and brands. If you’re interested in building a successful brand partnership, please get in touch with our team.