Stables Pies is the latest Northern brand to become a Blackburn Rovers Associate Partner. In a deal brokered by sports rights specialist, Eleven Sports Media, the popular wholesale baker is set to raise its profile as it benefits from the Associate Partnership programme that provides a full range of marketing prospects across multiple fan engagement platforms.

Benefits include branding in and around Ewood Park, including the Pitch-Facing LED platform and across Eleven’s technology platforms, StadiumTV and StatTV. Stables Pies will also have the chance to expand its digital reach as its branding will feature on Eleven’s online StatZone content and on match-led social media posts, via platforms including Facebook and Twitter.

Co-Owner of Stables Pies, Callum Robertson believes that his business is a perfect fit for the Blackburn Rovers Associate Partnership: “We’re in the business of making and selling pies, which are, of course, historically the leading food of choice for football fans. Our pork pies are particularly famous in the region and surrounding areas, having won a string of awards. They’ve cultivated quite a following and we are hoping that we can build on that with this new association and expand our own network of fans.”

Callum continues: “This is a chance for us to engage with our regional customer base and to further raise our profile in the local community. The Associate Partnership is something I am personally proud to shout about as I am a huge Blackburn Rovers fan.”

Established in 1920, Stable Pies was purchased by the Robertson family three years ago and the owners are keen to run it as it was set up – as a family business. Currently on sale in butchers and delis, the baker is now keen to introduce its full range of pies to new markets, including supermarkets and leisure outlets.

For further information on Stable Pies, visit