WHO THEY ARE
Asda is one of the UK’s most famous supermarket chains, and Asda Mobile has been its award-winning mobile network operator for over a decade. Three-times winner of Which? Magazine ‘Best Mobile Network’ award, Asda Mobile is available online and in almost 400 stores in the UK.
While firmly established as one of the country’s most trusted mobile network operators, Asda Mobile wanted to tap into a younger market. The aim was to engage a youthful audience through social media campaigns, and this is where Eleven played a key role.
Using our large, engaged audience of football fans, we delivered three hyper-focused and localised campaigns that specifically targeted younger supporters.
Through our expertise, we provided brand engagement for Asda Mobile and opened a new, untapped and socially active consumer base.
WHAT WE SAY
“Asda Mobile approached Eleven to market their new sim bundle to sports fans, aligning with their target demographic. Eleven’s vast UK network allowed Asda to strategically pinpoint fans through hyper-local creative on Eleven’s in-venue technology, as well as utilising Eleven’s StatZone social media fan-engagement platform.” Joe Hickson, Brand & Marketing Manager