Tees Valley Lifting and Engineering Raises Profile Through Middlesbrough FC Business Partnership

Tees Valley Lifting and Engineering Raises Profile Through Middlesbrough FC Business Partnership

05.02.20

Engineering company returns to Teesside roots through football sponsorship

Tees Valley Lifting and Engineering has celebrated its local roots by becoming a Middlesbrough FC Business Partner. Working with an international customer base, the Cleveland-based business has looked to football sponsorship to help increase the company’s presence within the Teesside Region. As a Business Partner, Tees Valley Lifting and Engineering sees its logo appear throughout every Boro home game at The Riverside.

The business was formed in 2006 by father and son, Colin and Shaun Robinson, with both possessing decades of experience in the marine engineering industry. Having earned a good reputation locally, Tees Valley Lifting and Engineering quickly began attracting work from further afield:

“We grew through word of mouth, through getting the work in Middlesbrough”, Shaun Robinson explained. “We work in a dockyard and the ships don’t just stop in Middlesbrough; they stop in Holland, Germany and all over Europe.”

However, the business continued to maintain its ties to the Middlesbrough area. Tees Valley Lifting and Engineering carry out safety inspections at both the Tees Transporter bridge and the Town Hall, through its testing and supplying of lifting equipment.

Shaun Robinson explained how becoming a Middlesbrough FC Business Partner has helped Tees Valley Lifting and Engineering to build upon its local roots:

“Since I can remember, I’ve had a season ticket at Middlesbrough. We went into the partnership initially because it was some good exposure and we were aiming to earn more work locally”, he said.

“We wanted to integrate into the local area even more, by becoming associated with the Football Club. One of the main reasons we became a Business Partner was so, when we met a prospective client who goes to the games, they would realise that they’ve seen our logo before at The Riverside. It has made a massive difference to our work in the local area. A lot more people are starting to recognise us.”

The Middlesbrough FC Business Partnerships programme is formed through an agreement between Eleven Sports Media and the Football Club. As a Business Partner, Tees Valley Lifting and Engineering sees its logo displayed on crowd and pitch-facing LED boards; as well as appearing on StadiumTV and StatTV screens, located within the stadium’s concourses.

In addition to matchday brand exposure, the business is invited to exclusive Business Partner events, which have previously included Q&A evenings with former Boro players, and sponsor StatTracker social media content. These StatTracker posts are shared to the club’s official channels, allowing Tees Valley Lifting and Engineering to engage with a global audience.

Helping to expand the company’s links to local businesses, Shaun Robinson outlined how becoming a Business Partner has had a positive impact on Tees Valley Lifting and Engineering:

“We work in loads of different countries, but we’re still based in Middlesbrough. We are an international business, but I’ve always wanted a lot of local work as well, because it’s our home.

“When people see that we’re linked to Middlesbrough FC it automatically tells them that we’re a reliable company. For us, it’s worked perfectly. Being associated with the Football Club has helped us earn more work and it does give you a sense of pride, seeing your business’ name at The Riverside.”


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