The Only Way is Granite Cement London Stadium Business Club Partnership

The Only Way is Granite Cement London Stadium Business Club Partnership

26.11.19

Essex-based company enjoying its association with West Ham United

The Only Way is Granite have built a partnership with the London Stadium Business Club, cementing its commitment to the local community. As a Business Club partner, The Only Way is Granite receive Premier League-level brand exposure, with the company’s logo featuring throughout all West Ham United’s home games.

The family business was formed in 2015 by Nicholas Garwood and his uncle Gi Garwood, centred around creating granite kitchen worktops. Possessing more than 20 years’ experience within the industry, the Wickford-based company offers a complete end-to-end service for customers.

“We import the stone, fabricate the stone, and fit the stone from start to finish. We’ve also got a large showroom in Wickford with six full kitchen displays in our showroom,” Nicholas Garwood said.

“Your kitchen represents 25% of the value of your house. It doesn’t matter how much your kitchen costs, if you’ve got some stone surfaces in your house, it will feel like a million dollars. The first thing that people do when they walk into a kitchen, they don’t look at your cupboard doors, they look at the quality of your worktops.”

With up to 62,000 West Ham fans filling the London Stadium each matchday, The Only Way is Granite feature on a large LED screen at the front of the former Olympic Stadium, as well as being displayed on pitch-facing mid-tier boards.

Nicholas Garwood is confident that the extensive brand awareness the business enjoys, combined with its eye-catching name, will see The Only Way is Granite continue to grow.

“The name was my uncle’s idea. It’s a talking point and is straightforward as well. To be able to potentially put our name in front of 62,000 people every other week is a big opportunity for us. It’s one thing having a business, it’s another thing getting it in front of people.

“We’re just trying to reach as many people as we can. We’ve advertised on social media and have branding on the sides of our vans – but if supporters see us at the Stadium, it’s easier for people to remember.”

Through the partner programme The Only Way is Granite is invited to exclusive Business Club events, which have included Q&A evenings with West Ham legends such as Neil ‘Razor’ Ruddock and Sir Trevor Brooking.

Working with a range of clients from domestic customers to housing developers, the association with the London Stadium helps The Only Way is Granite reach a national audience, via televised games.

However, Nicholas explained that the business is currently focussed on continuing to grow its name locally.

“If you’re going to West Ham to watch the match, with such a bold name, we’ll either be a business you’ve heard of before or you’ll be more likely to remember us,” he said.

“We’re hoping to gain business, get some new enquiries, new leads and expand into new areas. Hopefully, we can get a few Premier League footballers interested, as well!”


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