trufe. feel at home with the Leeds United Business Club

trufe. feel at home with the Leeds United Business Club


Local mortgage brokers showcase services at Elland Road

trufe. has celebrated its ties to Yorkshire by becoming a Leeds United Business Club partner. The independent mortgage brokers, based at the Kirkstall Forge, is seeking to reach out to the local community through football sponsorship. As a Business Club partner, the company’s branding is displayed to more than 30,000 fans throughout every Leeds United home game at Elland Road.

The business was formed earlier this year by Phil Green and the company has already enjoyed significant growth, offering a range of services from first-time buyer mortgages to commercial loans. Green began trufe. having previously worked with the Lloyds Banking Group for 16 years, holding several senior positions across the north of England and Northern Ireland. Having been inspired to start his own business whilst on paternity leave, he described what makes trufe. stand out from other mortgage brokers:

“It’s about taking everything I learned while working with the bank, and working with the brokers, and getting rid of all the jargon. The brand is transparent, down to earth, easy to deal with. We have long-standing relationships with customers, who come to us again and again. That’s not necessarily ground-breaking stuff but it’s not easy to find either.

“The legacy of a brand is powerful. You pick a name, you pick a logo, and you start to pick what you stand for, your values. trufe. stands for truth, trust, funding for everyone, and straight to the point.”

The Leeds Business Club is formed from a partnership between Eleven Sports Media and the Football Club. As a Business Club partner, trufe. see their company displayed on both crowd and pitch-facing digital LED boards; StadiumTV and StatTV screens, located within the stadium’s concourses; and feature on StatTracker social media content that is shared on Leeds United’s social media feeds. This approach enables the mortgage brokers to engage with supporters at various points throughout each match.

In addition, all Leeds Business Club partners are invited to exclusive events – which have included a Q&A evening with club legend Eddie Gray – and are provided with a selection of matchday hospitality tickets.

Phil Green has been a supporter of the club for several decades and sees the value in trufe. being associated with Leeds United, as the business look to expand throughout England by the end of 2020:

“The association with the badge, the association with the city, the brand works well with Leeds United. We want to grow our reputation. The quality of work we’ve done with the branding makes us look like a big, powerful, outfit, whereas we’re a new business. It’s the same as being based at the Kirkstall Forge. Zenith, Mercedes, and Bupa all have offices there. Nobody from the outside would know it’s little old us next to these huge companies.

“The perception is that we’re partnering with the Leeds United Business Club and therefore we’re a reputable, sustainable business. It’s about brand awareness. I don’t expect people sat in the ground to suddenly think, ‘I need to sort my mortgage out’. It’s not going to lead to a stream of people at the door. But what it does do is lead to that subliminal brand endorsement and credibility. It helps us showcase that we’re a local company with national reach.”

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