Eleven is up for Sponsorship Agency of the Year, and Best Use of Technology to Amplify Assets or Existing Partnerships.

Running for over 25 years, the UK Sponsorship Awards rewards excellence across all areas of sponsorship, partnership, and brand activation. Winners will be announced at a gala event in London on March 29.

Sponsorship Agency of the Year recognises agencies that have demonstrated success over a challenging 12 months through innovation and creativity across their sponsorship campaigns or rights-sales strategy.

Matt Cairns, Eleven founder and CEO, said: “We’re thrilled to be shortlisted for two awards at the UK Sponsorship Awards. It’s been a tough couple of years for brands of all sizes, and we’re proud that our work to help local business communities get back on their feet by aligning them with sporting rights-holders is being recognised.

“Despite the challenges, 2021 was a record-breaking year for Eleven. We doubled-down on our technology development and refocused on our community-driven purpose. We successfully launched into the US market with our Partnership with NYCFC and connected over 700 local UK brands to football clubs.

“It’s always an honour to have the hard work of the whole team at Eleven recognised, and I’d also like to say congratulations to all of the businesses that have been shortlisted.”