South Wales-based, independent insurance broker, Archenfield Insurance has announced an agreement with sports rights specialist, Eleven Sports Media to join the Cardiff City Community Partnership Programme.

As a Community Partner, Archenfield will bring together supporters at every stage of the matchday, utilising Eleven Sports Media’s powerful fan engagement platforms and digital displays installed throughout the Cardiff City Stadium. The insurance broker intends to use the platform to boost exposure and engage with other Community Partners across the programme.

The Archenfield Insurance brand will appear on TV screens installed throughout the concourse and hospitality areas, using Eleven Sports Media’s award-winning StadiumTV and StatTV, a dedicated club channel for fans, to engage supporters upon arrival.

Within the stadium bowl, the company’s message will appear on the Pitch-Facing LED and Mid-Tier LED ribbon to create the highest impact among fans watching inside the 33,000-capacity stadium and on TV.

The agreement will enable Archenfield to extend its presence beyond the Welsh capital, through Cardiff City’s social media channels. It will see its brand positioned alongside social media ‘StatZone’ content, which aligns Community Partners’ brands with match-related social media posts shared via the club’s official Facebook and Twitter channels.

As a Cardiff City Community Partner, Archenfield can attend exclusive, invitation-only, networking events, which provide a platform for like-minded businesses to help each other grow. The insurance broker hopes to use its partnership status to engage more with the community and to push its branding and marketing.

Archenfield has been looking after the insurance requirements of consumers and businesses for more than 25 years. With a combined experience of over 250 years in the industry, the team has the expertise and knowledge to provide the best cover at the most competitive premium. Sectors it operates in include liabilities, professional indemnity, contractors and tradesmen, distribution and wholesale, manufacturing and property owners, as well as personal insurance covering car, home and high net worth.

The company has access to over 100 different insurance markets, ranging from the main composites right through to niche and Lloyds of London.

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By Henry McDonnell