Centrifugal Electric LLC, one of the Tri-state area’s leading full-service electrical contractors, has announced a multi-year deal to become a New York City FC Associate Partner, following an agreement with sports rights specialists, Eleven Sports Media.
The New York City FC Associate Partnership provides regional businesses with the opportunity to be a part of the NYCFC journey, giving them a platform alongside national and international brands.
Centrifugal Electric provide full electrical contracting services for clients across commercial, industrial, institutional, residential and hospitality sectors. The company has built a reputation for consistently producing excellent work at competitive prices and plans to push that message to potential clients via the NYCFC Associate Partnership platform.
As part of the agreement, which runs until 2024, Centrifugal Electric will see its branding feature on Eleven Sports Media’s powerful digital fan engagement platforms that are installed throughout various areas of the Yankee Stadium, helping the organization connect with spectators within the arena and to a global television audience through an eye-catching visible presence.
Beyond the stadium, the electrical contractor will see its brand delivered alongside powerful social media content, designed to engage NYCFC fans using game news and stats.
Speaking of the agreement, Centrifugal Electric’s Cathal McGirr commented,
“We’re delighted to partner with Eleven Sports Media and New York City FC. Much like a successful soccer team, we pride ourselves on being exceptional at what we do, while bringing professionalism and integrity to our work.
“The NYCFC Associate Partnership will provide us with a very visible platform through which to share that message, and attract new talent to our expanding team.”
As well as sharing key values, such as Centrifugal Electric’s ability to handle large commercial projects, without ever losing attention to detail, the company is keen to use its platform to highlight their new website launch, which provides news of their electrical services and wide-ranging case studies to help clients understand the full scope of Centrifugal Electric’s expertise, and their current recruitment drive, for the positions of Foreman, Mechanic, and Junior Mechanic.
In recent history the company has proven its credentials, delivering electrical services for flagship Manhattan hotels, prestige car dealerships, sports centres, a huge 145,000 Sq Ft commercial space, as well as the Morgan North Postal Facility, which fills an entire city block in West Chelsea.
Hoping to attract more talent to help create, design and build electrical systems across New York City and the Tri-state, Centrifugal Electric will use its NYCFC Associate Partnership to promote its impressive career benefits, which include a strong healthcare package.
Centrifugal Electric’s Ray Hanratty added,
“We’re always looking to hire great talent to help us continue to build on the incredible value-driven service we pride ourselves in delivering for our clients. We put a lot of energy into our team and offer a package that really appeals to ambitious individuals seeking to progress their career in the industry. We’ve built a dedicated section of our website where industry professionals can learn more about a career with us. Our partnership with NYCFC and Eleven Sports media shows how ambitious we are and we’re looking to build our future with equally like-minded talented individuals.”
Intending to market its services to contractors across the Tri-state area, Centrifugal Electric, is set to utilize hard-hitting field level and fascia LED displays throughout NYCFC’s in-game and non-game periods. Furthermore, their branding will also be impactfully exhibited across the Yankee Stadium’s striking Great Hall.
Stadium TV, an Eleven owned platform that uses powerful live content to engage with audiences in the stadia, will additionally showcase branding to Blues fans. All of which will be professionally captured as part of the agreement.
In search of greater exposure, Centrifugal Electric will use the Associate Partnership program as a valuable opportunity to grow and develop the organization, while also having the chance to connect with fellow Associate Partners.
The electrical specialists will attend invite-only City Football Academy events, which will facilitate vital networking opportunities to aid the success of all Associate Partners.
Centrifugal Electric joins the NYCFC Associate Partnership at an exciting time in NYCFC’s MLS journey, with Ronny Deila’s side memorably securing their first-ever MLS Cup title with a penalty shootout over Portland Timbers in December.
Meanwhile, British-based organization, Eleven Sports Media, who manage the Associate Partnership for New York City FC, were announced as winners of the Best Use of Technology to Amplify Assets or Existing Partnerships prize at the UK Sponsorship Awards, before then being shortlisted for two prizes at the Football Business Awards in what will be the ceremony’s tenth edition.
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