Mass Media Outdoor, the Digital Out of Home (DOOH) media owner, plans to use its status as a Reading FC Associate Partner to expand its offering to small and medium sized businesses in Berkshire and surrounding areas as well as Greater London and the North West, with more coming soon in the West Midlands.
Reading-based Mass Media Outdoor own a network of digital billboards who specialise in helping businesses of all sizes promote their brand via its UK-wide network of roadside and retail digital screens.
At the heart of Mass Media Outdoor’s message, the company aims to change the perception that digital billboard advertising is only affordable for large businesses. The media owner is making such platforms more accessible, and more affordable, for a broader range of businesses, and plans to use its Associate Partnership to communicate that.
Using the power of live sport to engage with their audience, Mass Media Outdoor will deliver its message using high impact perimeter LED during every Reading home game. The company also plans to reach fans whose businesses could benefit from digital out of home advertising using engaging live TV and stat related content delivered via screens throughout the concourse and hospitality areas of Reading’s Select Car Leasing Stadium.
Mass Media Outdoor’s Chief Executive, Mass Lambresa, commented,
“There has long been the perception that advertising on nice big digital screens would be too expensive for smaller businesses. We strive to make digital outdoor advertising affordable for organisations of all sizes, ranging from big national brands right down to small hyperlocal businesses. The aim of this Associate Partnership is to use the platform to attract smaller local companies to help them promote and build their business by building packages and campaigns to suit any budget.”
Mass Media Outdoor expects to help more small businesses than ever during the remainder of 2022 as businesses look for more value from their marketing budgets.
“Society appears to be returning to normal after a chaotic couple of years. In February it was reported that London commuter traffic had returned to higher than pre-pandemic levels, meaning people are keen to get back into the real world. We’re expecting to see higher traffic over the summer and autumn too as the population looks to make up for lost leisure time, with a boom in events expected. All of that means there is a great opportunity for businesses to reach out to their audiences using the power of digital out of home advertising, which is really effective when targeted well.”
Businesses keen on learning more about Mass Media Outdoor’s digital outdoor advertising opportunities, not just in Berkshire, but throughout Greater London & the South East, The North West and the rest of the UK, should visit www.mass-media.co.uk or call 0118 918 0188 for advice.