Multi award-winning estate and letting agent, Peter Alan, has agreed a long-term deal with Eleven Sports Media to join Cardiff City’s new Community Partnership programme until 2025.

With over 50 years’ experience, Peter Alan has built a reputation for providing a high quality service with a personal touch, helping many thousands of clients get the best price for their property.

The company aims to use its Community Partner status to share news of its services with tens of thousands of fans in the Cardiff City Stadium every matchday.

With Cardiff City’s EFL Championship campaign having kicked off earlier this month, fans can expect to see the Peter Alan brand throughout the stadium at every home game.

As a Community Partner, the estate and lettings agent, which has over 30 branches, will use Eleven Sports Media’s high impact digital fan engagement platforms to share news of its services as a complete end to end provider of property sales, lettings, auctions, conveyancing and mortgage services.

Reaching fans in the stadium and watching on TV, the brand activation opportunities as a Community Partner are incredibly powerful. Peter Alan’s message will be seen on perimeter LED at intervals throughout every home game, as well as mid level LED and in concourse and hospitality areas of the stadium.

Beyond the stadium, Eleven Sports Media will promote Peter Alan’s services via Cardiff City’s far reaching official social media channels, aligning the brand with highly engaging live match stat content via its StatZone platform.

The launch of the Community Partnership fits well with Peter Alan’s ethos as a neighbourhood estate agent, employing local people, with good knowledge of South Wales to provide the best standards of service for its customers.

The company’s reputation is one that is backed up by the stats, having achieved an average of 100% of asking price across property sales in South Wales throughout the first half of 2022.

Further extending their reach, Peter Alan will take part in exclusive networking events for Cardiff City Community Partners. The events are designed to encourage growth between members, as well as offering valuable insight from speakers from the world of sport and business. Members will also access an innovative 24/7 networking app, Eleven Connect, which offers members the opportunity to build links and forge relationships 365 days per year.

Upon joining the Community Partnership programme, Peter Alan explained “It is really important for us to be part of the local community and joining forces with Cardiff City certainly strengthens our values. A large number of our staff attend games regularly, so we believe it is important to show our support of the club as a company too.”

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Matthew Smith

Daniel Gray