Xvision Secure Leeds United Business Club Partnership

Xvision Secure Leeds United Business Club Partnership


Vehicle Safety Company driven by Leeds United sponsorship

Xvision have demonstrated their local pride through joining the Leeds United Business Club. As a Business Club partner, the vehicle safety systems company receive high-level brand exposure at Elland Road, throughout every Leeds United home game.

The family-owned business, founded by Joe Stewart in 1981, originally started out selling vinyl stripes for vehicles from the back of an estate car, progressing on to sunroofs, wheel trims and various other aftermarket accessories before launching their unique range of parking sensor systems in 1991, which are now one of the leading brands of aftermarket proximity sensors both in the UK and across Europe.

Brothers Paul Stewart (Export Manager) and Ian Stewart (Business Development Manager) outlined why Xvision chose to join the Leeds United Business Club:

“We’re based in Leeds. The very nature of what we do is about saving people’s lives and making the community a better place. A big part of our business has always been B2B work but something we’re looking at putting more time into is making the general public more aware of what we’re doing,” they explained.

“A lot of people aren’t aware that you can add parking sensors after you’ve bought a car, they think it either comes with them or it doesn’t.

“One of the reasons the Business Club appealed to us is because you can target both businesses and individuals, it works well. The number of people you can reach, all at the same time and mostly from the local area, is amazing.”


The Leeds United Business Club is formed through a partnership between Eleven Sports Media and Leeds United. Through the Business Club, Xvision see their company branding displayed on pitch and crowd-facing boards throughout all Leeds games at Elland Road. Moreover, the business appears on StadiumTV and StatTV screens within the concourses, allowing Xvision to engage with supporters throughout each match.

Outside of matchday, the vehicle safety company sponsors StatTracker social media content that is shared to the club’s official social media channels. The company is also invited to exclusive Business Club networking events and enjoy a selection of matchday hospitality throughout the season.

Having established working relationships with global companies, such as Ford, Jaguar Land Rover and Vauxhall, Xvision hope to utilise Leeds’ global fanbase to build the business, both domestically and internationally:

“The big thing we’re looking at is sharing our focus from just the car market to the car, van and truck market. There’s going to be a lot of growth there. The challenge we’ve set ourselves is to become the go-to name in the whole automotive market,” the brothers said.

“We have been looking to increase our efforts in B2C business in the car industry and we thought that getting involved with a local club was a good way to reach the general public and get our message out there.

“There’s a sense of pride every time we see the branding at Elland Road for all the team,” they admitted.

“We’ve both been on holidays abroad and found locals who are Leeds fans. I think in the long-term that would be one of the goals, to appeal to an international audience through our partnership with the Football Club.”


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