Bristol City have partnered with Eleven Sports Media to drive local business growth in Bristol and the South West.
The Community Partner Programme will allow local small-to-medium sized businesses the opportunity to align themselves with the club and the Bristol community, through a proven blend of branding, experiential, and activation services.
Eleven’s Community Partner model has a proven track record of success, having been implemented across not only UK football but also in leading sports across mainland Europe and the US. All partnerships are united by the common objective of harnessing the power of sport to drive business growth.
Community Partners will be featured on pitchside LED’s and enjoy the benefits of Eleven’s StatTV fan engagement platform, which delivers an immersive and informative content experience with real-time Opta-powered team, match, and player stats displayed throughout Ashton Gate Stadium’s concourses and hospitality areas.
Beyond matchday branding, Eleven provides comprehensive activation services to ensure Community Partners reap the full benefits of their partnerships, regardless of their internal marketing resources.
The partnership will also see Eleven feature on Bristol City Women’s warm-up shirts.
Eleven are global pioneers of the women’s game and is committed to fostering its growth at all levels. From academies nurturing talents of the future, to first-team squads competing throughout the UK football pyramid, Eleven’s unwavering support is playing a small yet impactful role in propelling the women’s game forward.
Chief Commercial Officer of Bristol Sport Sarah Farrar said: “We are excited about this partnership. Eleven are the global leader in community-driven sports partnerships and will further connect the club and the Bristol business community, using Ashton Gate as a focal point.
“The relationship will also include enhancing our fan engagement technology on matchdays. StatTV will deliver live real-time stats on in-stadium TVs on matchdays, keeping fans entertained before and throughout the game as well as providing brand visibility for our partners.”
Jordan Wilson, Commercial Director of Eleven Sports Media, said: “We are delighted to partner with Bristol City and bring our community focused model to the Bristol area. In addition to supporting local businesses, our StatTV platform will also benefit Bristol City’s fans helping to enhance the matchday experience at Ashton Gate stadium.”
“We are thrilled to expand Eleven’s presence in women’s football by featuring the Eleven brand on Bristol City Women’s warm-up shirts.”
