JAR Site Solutions
WHO THEY ARE
Launched in 2017, family-run JAR has already established itself as experts in events security, manned guarding and crowd management. It works at stadiums – often thanks to Eleven – colleges, universities and arenas. It also offers training schemes in its local community, and always aims to employ workers from the local area.
Based in Croydon, just a mile down the road from Crystal Palace, it made perfect sense for Eleven to introduce JAR to Palace’s existing partnership network in 2018. With exceptional ties to the local business community, the two brands were a perfect fit.
Through our partnership programme, JAR was able to secure lucrative contracts with other businesses in the programme, which was achieved while attending Eleven’s award-winning ‘Partner Events’. This culminated in JAR winning a long-term security contract at Crystal Palace’s Selhurst Park. It was the perfect evolution of a successful brand and rights-holder partnership.
The Jar and Eleven story didn’t end there. In 2019, JAR grew its sports partnership portfolio when it partnered with the world-famous London Stadium. This further exposed the company’s reach in the Premier League, with a captive matchday audience of over 60,000 West Ham United fans. Just like at Palace, JAR also soon won the contract to supply manned security at the London Stadium – just four years after launching in 2017.
WHAT THEY SAY
“It’s worked wonders so far. We were looking for more exposure as a new business, and we like to support and work locally. People seeing our brand made us look bigger than we possibly were at the beginning.” Jon Riches, Director