Eleven Sports Media, the global leaders in community-driven sports partnerships, has partnered with Bundeling to develop multiple applications to increase connectivity, engagement, and networking among its portfolio of community partnership programmes throughout the English Premier League, English Football League and Scottish Premiership.

Bundeling, based in the Netherlands, develops intelligent communication platforms for more than 600 sports clubs, companies, associations, governments, and communities across 16 countries. It provides sports organisations such as PSV Eindhoven, Bologna FC, Wasps RFC, and BMW Motorsport with a smart platform to connect digitally with like-minded partners and further extend their B2B offering.

In September 2021, we launched community partnership apps for English Premier League clubs Norwich City FC and Leicester City FC. The apps deliver exclusive content, regular updates, event invitations, and a B2B marketplace to community partners of the clubs. It also encourages community partners to connect seamlessly with one another, creating more meaningful and deeper relationships.

The app, which is fully integrated and bespoke to each club, comes under our exciting new brand, Eleven Connect.

Elroy Jansen, Bundeling’s Chief Executive Officer, says: “We are delighted to announce the Eleven x Bundeling partnership that will support the goal of bringing Eleven’s network of community partners even closer to their favourite sports clubs. The business apps will streamline the communication flows and allow community partners to connect and do business with like-minded people.”

Matt Cairns, Eleven’s Chief Executive Officer, says: “A fundamental element of our award-winning community partner programmes are our closed-door business events, where we bring partners together to connect, collaborate, and build long-lasting business relationships.

“During the Covid-19 pandemic Eleven’s community partner programme delivery was impacted and as a business we were required to pivot and diversify our offering in line with government restrictions.

“Bundeling was the perfect solution for us to recreate the live event environment in a digital community, with a host of additional benefits that strengthen the connection between community partners and elite sporting rights-holders.

“We’re looking forward to a long and lasting partnership with the Bundeling team and will be integrating their solution into many of our community partner programmes throughout 2022.”