Eleven Sports Media has teamed up with Leyton Orient to help the growth of local businesses across London’s East End.

The brand-new Community Partner Programme delivers unique opportunities to small and medium-sized businesses across East London to align themselves with Leyton Orient.

Community Partners will have the unprecedented opportunity to see their names on advertising LEDs and in-stadium TVs during home matches at Brisbane Road Stadium and across the Club’s official social media channels.

For the very first time, Leyton Orient Community Partners will also join an exclusive networking ecosystem of businesses across East London, and enjoy activation opportunities and invites to Club and business events to further activate their brands in connection with the Club.

Following a positive start to the SkyBet League Two season for the O’s, the Programme gives local SMEs the opportunity to leverage the power of sport to grow in a loyal, passionate environment.

The Community Partner Programme is powered by Eleven, global leaders in community-driven sports partnerships. Eleven’s programmes connect clubs across the Premier League, the EFL, the Scottish Premiership, and the MLS with their local business communities, and deliver award-winning fan engagement platforms underpinned by transformative technology.

As well as creating fantastic opportunities for local businesses, match going fans will enjoy news, in-house content, social feeds, and Opta-powered stats through Eleven’s StatTV in concourses and Hospitality Suites, which will also showcase brands to Orient’s fanbase.

Outside of matchdays, and for Leyton Orient fans following games from afar, Eleven’s StatZone delivers engaging, bespoke content on the Club’s official social media channels.

The Community Partner Programme aligns with Leyton Orient’s strong commitment to supporting its local business community, which is more important than ever as companies look to navigate choppy waters during economic uncertainty.

This commitment is underscored by Eleven’s investment in the Leyton Orient Academy via its U18s training wear sponsorship.

With Orient seeking to build on their record-breaking start to the season, it is the perfect time for local businesses to take advantage of the Community Partner Programme.

Mike Pink, Chief Commercial Officer, Leyton Orient, says: “This is an incredibly exciting new opportunity for local businesses in East London to grow through the power of football.

“East London has a world-famous sense of community, and our Club would be nothing without it. Many of our supporters will be local business owners, and nearly all of us use local businesses every day. They are the beating heart of this area and, during these difficult times, it’s important the Club gives something back. Now, with this Programme, we can.

“The Community Partner Programme gives local businesses the chance to grow their brand, with their name seen on matchdays by our loyal matchgoing fans, and across social media. They will also be able to promote their business as a community partner of Leyton Orient, and will see genuine value from being part of a local business network.”

Matt Cairns, CEO and Founder of Eleven, says: “We’re very excited to be joining forces with Leyton Orient, and support their aim of giving regional businesses the opportunity to grow their brands in association with the football club, who are having a fantastic season.

“We’re also delighted to know we’ll be helping to create an even greater match-going experience for fans, as well as investing in the development of future Orient stars by supporting its U18s.”