Eleven will become Leeds United Women’s team’s official Back of Training Wear Partner and continue its commitment to supporting local businesses in Leeds and West Yorkshire.

Eleven are global leaders in the creation and execution of community-based local business partner programmes alongside leading sports teams, across the Premier League, EFL, SPFL in the UK, as well as the MLS and, more recently, the NFL in the US.

The Leeds United Community Partner Programme is an entry-level partnership tier that Eleven has created to help local businesses connect with Leeds United, on men’s first-team matchdays at Elland Road and beyond through engaging social media content throughout the season.

Community Partners will be featured on Crowd-Facing LED, Mid-Tier LED, and Eleven’s StadiumTV and StatTV matchday fan engagement platforms inside Elland Road, as well as benefitting from Eleven’s tailored marketing and activation support.

Eleven’s marketing and activation services are designed to empower local businesses to maximize their partnerships with elite sports teams, even if they lack in-house expertise. Eleven provides on-demand marketing support, ensuring that all partners have the resources they need for a successful partnership.

Matt Cairns, Founder and CEO of Eleven Sports Media “We are delighted to extend our longstanding relationship with Leeds United. Eleven have proven success with supporting the local business community of Leeds, as well as heightening the matchday experience through our StadiumTV and StatTV platforms. We strive to provide Leeds United fans with the best possible content experience, constantly innovating our technology to showcase the most engaging and relevant content each Elland Road matchday.

Our association with Leeds United Women’s team elevates our partnership to the next level. Eleven are global pioneers of the women’s game, we are proud to have our Eleven brand displayed on the back of the team’s training wear and look forward to supporting the team both on and off the field.”

“Paul Bell, Executive Director at Leeds United added “Extending our partnership with Eleven Sports Media ensures that we can continue to deliver the best possible matchday content experience for our fans through StatTV and StatZone. Eleven sets the standard for sports services with its cutting-edge technology and unwavering support for local businesses. We look forward to many more years working together.”