Preston North End and Eleven Sports Media have teamed up on an exciting long-term Associate Partner programme.
The programme will provide local businesses in Preston and across Lancashire with a unique platform for growth by aligning themselves with one of football’s most historic clubs.
Eleven’s branding will also feature on Preston’s Academy training wear, as part of our commitment to supporting academies throughout the football pyramid.
Global leaders in community-driven sports partnerships across the Premier League, the English Football League, and Major League Soccer, Eleven will deliver its award-winning fan-engagement platforms at Preston. Eleven’s technology underpins the Associate Partner programme, with StadiumTV and StatTV enhancing the matchday experience at Deepdale Stadium. Match-going fans will enjoy news, social media feeds, and Opta-powered stats, while StatZone will be applied across Preston’s social platforms, keeping fans informed and entertained 24/7 through our engaging, bespoke content.
Preston North End are proud founding members of the Football League and, like Eleven, are from the spiritual home of football in the north-west of England. Eleven’s Associate Partner programme furthers Preston’s commitment to supporting the local business community, helping brands to meet their marketing and commercial objectives in conjunction with the club.
Matt Cairns, Eleven CEO and Founder, said: “It’s fantastic to be partnered with a club of Preston’s history. Our partnership will work to provide a powerful boost to the club’s longstanding strategy of supporting their local business communities, as well as developing the matchday experience for attending supporters and those engaged with the club via social media.
“We believe passionately in the power of sport, and having our branding on Preston’s training wear is fantastic for developing the Eleven brand. We hope it plays a small part in supporting the club’s vision in developing and nurturing talent for the future.”
Lisa Whittaker, senior commercial manager at PNE, added: “We at Preston North End are delighted to announce our partnership with Eleven Sports Media. We are hopeful that this partnership will allow local businesses in the area to build a relationship with the club, and gain further exposure through both digital and social platforms.
“Their support for our Academy will also benefit our young talent both now and in the future, and we look forward to continuing our relationship with Eleven as a long-term Associate Partner.”
