Boohoo Man

Once men’s fashion’s best-kept secret, boohooMAN is rapidly growing globally after conquering the UK. Increasingly synonymous with football in England, the company is an integral feature of the commercial sporting landscape. Cutting-edge but without hurting your wallet, boohooMAN is quickly becoming the male football fan’s fashion brand of choice.

As part of its plan to expand and achieve brand awareness across new sectors, boohooMAN identified football as the perfect market to engage with. This is where Eleven came in.

Our award-winning in-stadium products, underpinned by Eleven’s transformative technology, were perfect for escalating and raising boohooMAN’s profile quickly and dynamically. To ensure we achieved maximum results for our campaigns, we worked with a number of top British clubs and world-class venues to ensure boohooMAN received significant exposure throughout matchdays and beyond.

The campaign, which included direct-to-consumer messaging and promotions, was an immediate success. BoohooMAN has renewed with Eleven year on year, and we’re proud to have helped its brand become loved by UK football fans – as well as increasingly familiar to a global audience.

“Our experience with Eleven has been brilliant. A flexible creative team allows us to change our adverts whenever we like, and detailed campaign reports provide us with regular performance updates. We are delighted to extend our portfolio of clubs and look forward to a bright future together.”