Smart Recycling Partners With Leeds United Business Club

Smart Recycling Partners With Leeds United Business Club

17.07.19

Clothing recycler encourages fans to trade in last season’s shirts for cash with partnership

An international clothing recycling company from Northallerton has moved to become an official partner of Leeds United Business Club in order to introduce a great method of recycling. By partnering with Leeds United Business Club Smart Recycling, part of the Next Best Clothing group of companies, are aiming to raise the profile of their business and educate the club’s fanbase on the benefits of recycling unwanted clothing.

Next Best Clothing have been established for more than 30 years, exporting surplus and unused clothes to Eastern Europe, Africa and South East Asia. The company which has its headquarters in North Yorkshire, has sub-brands Bag2School and Smart Recycling, which handle 20,000 tonnes of clothing every year, sourced from a wide network of UK drop-off points, shops and schools.

“We want to grow the company using brand exposure, we want to get people talking about it. Currently a great many people use Smart Recycling but over the coming months and years we want to expand the operation and offer more people the chance to get money for their unwanted clothing” said Toms Zingers from Next Best Clothing’s Marketing department.

“If customers choose to they can recycle their clothes for cash and donate the money to a charity of their choice. The Smart Recycling scheme empowers people to give the money directly, which makes it up to 5 times more financially beneficial than leaving a charity bag out on the doorstep, and up to 20 times more than putting goods into a clothing bank.”

Partnering with the Leeds United Business Club, the business sees their company branding displayed at every Leeds home game, potentially reaching international audiences. In addition to featuring on crowd and pitch-facing LED screens, Smart Recycling also appear on StadiumTV and StatZone screens, located within the concourses.

This approach sees supporters engage with the Smart Recycling brand at various points during each game, increasing brand awareness. The business is also invited to exclusive events, which include Q&A evenings with former Leeds players, and enjoy a selection of hospitality tickets.

Toms is now encouraging Leeds United’s fans to embrace clothing recycling and help halt the process whereby old clothes go to landfill, trading their old kits in for cash would be the perfect start.

“We accept sports clothes so if the new kit comes out and somebody wants to give us their old Leeds shirt they should know that they can do that, rather than just throwing it out, they can take it to a drop-off point and get paid for it.

“Smart Recycling is the way forward when it comes to the recycling of all types of clothing and surplus household items, where customers get cash for clothes and bric-a-brac they no longer require. “Once the clothes are sold they get a second life with somebody in Eastern Europe, or Asia or Africa, and help the environment –  Plus people get paid for it, so how good is that, it really is a win/win/win”.

For more information on where to find your nearest Smart Recycling point please go to https://smartrecycling.org.uk/


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